Your unfair advantage for scaling Shopify apps
Shopify Co-Marketing
for Fast-Growing Apps
Unlock your unfair advantage and join 91 Shopify apps leveraging partner co-marketing to reach new merchants.
Market to merchants where they are, through co-marketing campaigns in other apps.
A marketing channel that scales
Co-Market With The Entire Shopify App Ecosystem
Propose targeted campaigns to 91 enrolled apps. Plus, use App Friends for your partnerships cold outreach with the rest of the ecosystem (18k+ apps).
Build partnerships and grow.
Monitor and be across all of your co-marketing
Launch & Track Campaigns That Actually Convert
Take the fuzziness out of co-marketing. Track campaign progress, manage deliverables, and communicate with partners - all from one place.
- Track and sign-off deliverables across campaigns
- Use App Friends generated conversion links, your URLs but with UTM params for campaign, activity and source.
- Communicate via comment threads across every touch point
- All your co-marketing organized in one place
Pick and choose multiple co-marketing activities per campaign
Multiple Growth Channels With Every Partner
From in-app banners and back-links to YouTube collaborations - coordinate and track 10+ high-impact marketing activities that put your app in front of new merchants.
📱 In-App
- In-app banner promotion
- Technical integration feature
- Special pricing promotion
- Embedded app tiles
📢 Social Media
- LinkedIn post
- Twitter promotion
- Facebook feature
- Instagram highlight
- TikTok content
🏪 App Store Presence
- App Store integration mention
🎥 Events & Media
- Webinar collaboration
- Podcast mention
✏️ Content Creation
- Blog post feature
- Case study collaboration
- Backlink exchange
📧 Email Marketing
- Newsletter feature
- Email signature promotion
*Screens from Notion and Shopify partners admin
Pricing
Starter
Accept co-marketing proposals for free
$0.00
USD / month
- 5x free proposals
- Accept unlimited co-marketing invites
- Public co-marketing profile
- Appear as 'App Friends Enabled'
Growth Partner
For apps looking to scale marketing
$49.00
USD / month
or $490/year (2 months free)
- Propose and Launch unlimited co-marketing campaigns
- First campaign with PreProduct (5⭐️ app with 80+ reviews)
- Co-marketing with 91 enrolled apps
- Outreach with 18k+ other apps in the Shopify ecosystem
- All marketing activities included
- Track & manage campaigns
- Separate dashboards/campaigns for all of your apps
App Friends FAQ
What is Shopify app co-marketing?
A form of Shopify app marketing where app's promote each other to their respective audiences. This offers exposure to an audience who are already qualified as Shopify merchants.
Can I invite any Shopify app to co-market with me?
There are currently two categories of app. Below 50 Shopify App Store reviews and above. Apps with 50+ reviews can invite all apps to co-market with them, apps with less than 50 reviews can invite any app in their band.
How does App Friends work?
App Friends lets you invite any app in the Shopify App ecosystem to co-market.
The other app can then ignore, accept or propose different dates and activities. Communication and tracking is then handled through the App Friends platform.
The other app can then ignore, accept or propose different dates and activities. Communication and tracking is then handled through the App Friends platform.
How does the Growth Partner application process work?
We'll review your apps and then send through a payment link. From there we'll work together on your first co-marketing campaign. The intent with the initial campaign is to properly onboard new partners and set them up for success on the platform.
What kind of results can I expect from co-marketing with App Friends?
Co-marketing with App Friends can help increase your app's visibility and user base by reaching a targeted audience of Shopify merchants who are already engaged with other apps. Results will vary by app, as well as which apps your co-market with.
Is there any support available if I have questions or issues using App Friends?
Yep, we offer support via email at hello@app-friends.com.